SS Fashion
Fashion Film
Overview
I was commissioned by Santagato Studios to create a marketing video for their "Santagato Studios Staples" clothing line. The channel is mostly known for their crude comedy content, but the client was seaking a promotional video that challenged audience's expectations of the brand. A high-art fashion film was the clear answer.
Challenges & Approach
Fashion films require a unique approach, and this video was no exception. We operated in a small studio and wanted a variety of distinct angles, poses, and costume changes. We didn't want every shot to look the same, so as a fun twist, we experimented with low-resolution handycam footage to contrast the A-Cam shots, and add visual flair to the edit.
The result
The final video resulted in a clean, unique take on the fashion film genre. Highlighting everyday streetwear on models allowed the brand to achieve a higher standard of quality for their merchandise. From a creative standpoint, I'm grateful to have had the opportunity to go outside of my comfort zone and produce a film that exceeded client expectations.
Other works
